SCAM Nominated For Cover Prize

The cover of my PhD thesis, Sustainable Consumption And Marketing, is nominated for the annual Resource thesis cover prize.

The cover was designed by Paul Wakefield for the 1975 Supertramp album ‘Crisis? What crisis?’. It has taken me several years to track down the artist in his London studio. Mr Wakefield was delighted that I wanted to use his design for my thesis cover and more than generous in giving me full permission to use the image for non-commercial purposes. The cover contains several elements that symbolise the irony of sustainable development – the topic of the thesis.

The first element is visual. The picture of a sunbathing man lounging against the background of Welsh mining valleys is a powerful image of the general neglect of sustainability relative to economic profit and short term

The second element is historical. This image was designed more than a decade before the WCED ‘Our Common Future’ report voiced the urgent need for sustainable economic development, and almost three decades after this report it still captures the relation of man to industry and the living planet most recognisably.

The third element is verbal. The title of the thesis forms an acronym that qualifies the dominant market based policy on sustainable development over the past decades: SCAM.

You can show your appreciation of the message on this cover by voting on the Dutch webpage:

Please note that in order to be able to vote your browser must allow cookies.

To vote you mark the candidate of your liking, and confirm by clicking on ‘STEM’.

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