reading
is
everything

The Marketing and Consumer Behaviour group of Wageningen University

The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders.

A helping plate?

Last year I was contacted by HAK. They asked me to collaborate with them in providing an independent research report containing scientific insights (a literature

Comparing wasted apples and oranges

“If you cannot measure it, you cannot improve it” is a quote that has been attributed to Lord Kelvin (although in reality his wording was

When attitudes go to waste

Oftentimes people waste products that could still be used, that is, products that still have remaining value left. For instance, they waste food that could