reading
is
everything

The Marketing and Consumer Behaviour group of Wageningen University

The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders.

Blog Posts on Ego Depletion by students

The course Human Decision Making (year 2020-2021) contained an assignment in which students were asked to write a blog post about ego depletion. Ego depletion

Why I am a rookie on the piano

I think I was 7, when my mother told me that I could take some music lessons to become part of our musical household in

A helping plate?

Last year I was contacted by HAK. They asked me to collaborate with them in providing an independent research report containing scientific insights (a literature