Hoe ‘suboptimale’ producten tóch aantrekkelijk kunnen zijn voor consumenten
Hoe kunnen consumenten worden overgehaald om misvormde groenten en fruit te kopen? CentERdata en Wageningen Universiteit onderzochten het in een reeks experimenten. Hoewel Nederlanders de laatste jaren Read the full article…
Where to place the organics?
Have you ever noticed how in some supermarkets the organic products are placed in a separate section of the store, all next to each other, while in Read the full article…
De promotie van imperfecte voedselproducten
Voedselverspilling is een groot probleem. Waar dagelijks bijna een derde tot de helft van al het geproduceerd voedsel in Westerse landen weggegooid wordt, sterven in ontwikkelingslanden mensen Read the full article…
Can bonus packs deceive consumers?
When doing your shopping, you have surely encountered so-called ‘bonus packs’: products in enlarged package sizes, with the extra bit of product for free. The producer offers Read the full article…
Can a virtual supermarket bring realism into the consumer behavior lab?
When consumers are presented with a store in virtual reality (a simulation of an actual store), is their buying behavior similar to actual behavior in the real Read the full article…
Organics unpacked
Have you ever wanted to buy fruit and vegetables in your local supermarket and wondered about the plastic wrapping that these products often come in? Have you Read the full article…
Even in the long term, ‘light’ does not make you slimmer
Offering light varieties of sweets, soft drinks or snacks only leads to over-consumption of these low-calorie products, in the long-term as well. It does not contribute to Read the full article…
For the love of bread: Sometimes a nudge is not enough
Many people know that the placement of products at supermarket shelves is done in such a way that consumers spend more money on the most profitable items. Read the full article…
Find!
Who’s Talkin…
- Andres Trujillo-Barrera
- Arnout Fischer
- Betina Piqueras Fiszman
- Colin Bos
- Desalegn Gugissa
- Ellen van Kleef
- Erica van Herpen
- Frans Verhees
- Hans van Trijp
- Ilona de Hooge
- Ivo van der Lans
- Joost Pennings
- Katerina Palascha
- Lenka Kopicarova
- Luz Verástegui Tena
- Naomi Munozvilches
- Nigel Steenis
- Paul Ingenbleek
- Robert Goedegebure
- Sanne Raghoebar
- Ynte van Dam
Most recent
- A helping plate?
- Bestelling versturen? De omverpakking doet meer dan je denkt
- Internally regulated eating style: An ode to body wisdom
- Tell me what you imagine and I will tell you what you want
- A gradual healthier assortment in a school canteen; impact on sales and student evaluations
- New project: Food Waste, from Excess to Enough
- REFRESH: food waste webinar series in April-May 2019
- Hoe ‘suboptimale’ producten tóch aantrekkelijk kunnen zijn voor consumenten
- Comparing wasted apples and oranges
- When attitudes go to waste
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