Hoe ‘suboptimale’ producten tóch aantrekkelijk kunnen zijn voor consumenten

by Ilona de Hooge

Hoe kunnen consumenten worden overgehaald om misvormde groenten en fruit te kopen? CentERdata en Wageningen Universiteit onderzochten het in een reeks experimenten. Hoewel Nederlanders de laatste jaren Read the full article…

Where to place the organics?

by Erica van Herpen

Have you ever noticed how in some supermarkets the organic products are placed in a separate section of the store, all next to each other, while in Read the full article…

De promotie van imperfecte voedselproducten

by Ilona de Hooge

Voedselverspilling is een groot probleem. Waar dagelijks bijna een derde tot de helft van al het geproduceerd voedsel in Westerse landen weggegooid wordt, sterven in ontwikkelingslanden mensen Read the full article…

Can bonus packs deceive consumers?

by Erica van Herpen

When doing your shopping, you have surely encountered so-called ‘bonus packs’: products in enlarged package sizes, with the extra bit of product for free. The producer offers Read the full article…

Can a virtual supermarket bring realism into the consumer behavior lab?

by Erica van Herpen

When consumers are presented with a store in virtual reality (a simulation of an actual store), is their buying behavior similar to actual behavior in the real Read the full article…

Organics unpacked

by Erica van Herpen

Have you ever wanted to buy fruit and vegetables in your local supermarket and wondered about the plastic wrapping that these products often come in? Have you Read the full article…

Even in the long term, ‘light’ does not make you slimmer

by Joost Pennings

Offering light varieties of sweets, soft drinks or snacks only leads to over-consumption of these low-calorie products, in the long-term as well. It does not contribute to Read the full article…

For the love of bread: Sometimes a nudge is not enough

by Ellen van Kleef

Many people know that the placement of products at supermarket shelves is done in such a way that consumers spend more money on the most profitable items. Read the full article…

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