Hoe ‘suboptimale’ producten tóch aantrekkelijk kunnen zijn voor consumenten

by Ilona de Hooge

Hoe kunnen consumenten worden overgehaald om misvormde groenten en fruit te kopen? CentERdata en Wageningen Universiteit onderzochten het in een reeks experimenten. Hoewel Nederlanders de laatste jaren Read the full article…

Where to place the organics?

by Erica van Herpen

Have you ever noticed how in some supermarkets the organic products are placed in a separate section of the store, all next to each other, while in Read the full article…

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Marketing And Consumer Behaviour

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