Oftentimes people waste products that could still be used, that is, products that still have remaining value left. For instance, they waste food that could still be Read the full article…
If you have travelled to a country where you do not understand its language this might be relevant for you! How many times how you entered a Read the full article…
Het ontwerp (design) en de schoonheid van producten is een belangrijke voorspeller van of een product succesvol zal zijn. Keer op keer hebben onderzoeken laten zien dat Read the full article…
This last July I was pleased to be invited to give a one-week course on Sensory Perception and Consumer Insights. The course was part of the Summer Read the full article…
The MCB group is exploring exciting new research areas. As a result about one year ago my PhD project started. Its main aim is to find new Read the full article…
Here’s an anecdote many of you might be familiar with. It was 3pm and I was at the office working when my eyes were starting to close. Read the full article…
Trust us your email address (it’s safe and well guarded) and you’ll never have to bother if you’re “in the know” – or not. We’ll mail you a brief overview of what’s happening in the world of Marketing and Consumer Behaviour once a month.