When attitudes go to waste

by Erica van Herpen

Oftentimes people waste products that could still be used, that is, products that still have remaining value left. For instance, they waste food that could still be Read the full article…

From spiky to spicy!

by Betina Piqueras Fiszman

If you have travelled to a country where you do not understand its language this might be relevant for you! How many times how you entered a Read the full article…

Hoe mooie producten leiden tot ontevreden consumenten

by Ilona de Hooge

Het ontwerp (design) en de schoonheid van producten is een belangrijke voorspeller van of een product succesvol zal zijn. Keer op keer hebben onderzoeken laten zien dat Read the full article…

My one-week course on Sensory Perception and Consumer Insights

by Betina Piqueras Fiszman

This last July I was pleased to be invited to give a one-week course on Sensory Perception and Consumer Insights. The course was part of the Summer Read the full article…

What if consumers are just following their hearts?

by Luz Verástegui Tena

The MCB group is exploring exciting new research areas. As a result about one year ago my PhD project started. Its main aim is to find new Read the full article…

The speed of wanting a food

by Betina Piqueras Fiszman

Here’s an anecdote many of you might be familiar with. It was 3pm and I was at the office working when my eyes were starting to close. Read the full article…

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