The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders.
Last year I was contacted by HAK. They asked me to collaborate with them in providing an independent research report containing scientific insights (a literature
Webwinkels zagen afgelopen jaren de omzet al fiks groeien, maar door Covid-19 zijn consumenten nog massaler aan het online winkelen geslagen. Om al die producten
It’s true. Maintaining a healthy and balanced nutrition is a difficult task for most of us; especially in modern societies where access to high caloric,
Tell me what you imagine and I will tell you what you want What is your favourite snack? When thinking about it, did you picture
Improving healthy eating in schools Many adolescents have poor eating habits and struggle with overweight. As much as 50% of their calories are consumed at
Hungry? There is always food nearby… The food sector aims to provide people with food anywhere, anytime. People themselves have a tendency to focus on
Bringing together food waste experts from across Europe, the REFRESH Community of Experts (CoE), a virtual resource and knowledge sharing platform, has launched a series
Hoe kunnen consumenten worden overgehaald om misvormde groenten en fruit te kopen? CentERdata en Wageningen Universiteit onderzochten het in een reeks experimenten. Hoewel Nederlanders de
“If you cannot measure it, you cannot improve it” is a quote that has been attributed to Lord Kelvin (although in reality his wording was
Oftentimes people waste products that could still be used, that is, products that still have remaining value left. For instance, they waste food that could
Marketing And Consumer Behaviour
The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders. Read More >
Last year I was contacted by HAK. They asked me to collaborate with them in providing an independent research report
Webwinkels zagen afgelopen jaren de omzet al fiks groeien, maar door Covid-19 zijn consumenten nog massaler aan het online winkelen
It’s true. Maintaining a healthy and balanced nutrition is a difficult task for most of us; especially in modern societies
Tell me what you imagine and I will tell you what you want What is your favourite snack? When thinking