The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders.
Odd as it may sound, there is a considerable debate on whether cultured meat should be called meat or not. Supporters of this position state
The course Human Decision Making (year 2020-2021) contained an assignment in which students were asked to write a blog post about ego depletion. Ego depletion
I think I was 7, when my mother told me that I could take some music lessons to become part of our musical household in
I could start this blogpost with an anecdote about coming home from work tired, after a long day of concentrating; and giving in to the
Do you still remember your new year’s resolution from four months ago? You may have thought: New Year, new me. Well at least I did.
Last year I was contacted by HAK. They asked me to collaborate with them in providing an independent research report containing scientific insights (a literature
Webwinkels zagen afgelopen jaren de omzet al fiks groeien, maar door Covid-19 zijn consumenten nog massaler aan het online winkelen geslagen. Om al die producten
It’s true. Maintaining a healthy and balanced nutrition is a difficult task for most of us; especially in modern societies where access to high caloric,
Tell me what you imagine and I will tell you what you want What is your favourite snack? When thinking about it, did you picture
Improving healthy eating in schools Many adolescents have poor eating habits and struggle with overweight. As much as 50% of their calories are consumed at
Marketing And Consumer Behaviour
The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders. Read More >
Odd as it may sound, there is a considerable debate on whether cultured meat should be called meat or not.
The course Human Decision Making (year 2020-2021) contained an assignment in which students were asked to write a blog post
I think I was 7, when my mother told me that I could take some music lessons to become part
I could start this blogpost with an anecdote about coming home from work tired, after a long day of concentrating;