Ynte van Dam


Ynte van Dam is assistant professor in the Marketing and Consumer Behaviour group. His research interest is in sustainable development of markets and market systems. He focuses his research on the mainstream majority of consumers and producers, because understanding what keeps this majority from acting more sustainably is essential for sustainable development – and because it is a nice challenge.

SCAM Nominated For Cover Prize

The cover of my PhD thesis, Sustainable Consumption And Marketing, is nominated for the annual Resource thesis cover prize. The cover was designed by Paul Wakefield for…

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Duurzame consumptie en negatief labelen

Op 7 maart 2016 promoveerde ik op het proefschrift ‘Sustainable Consumption And Marketing’. De storm van pers- en twitterberichten die daarop volgde is vooral gericht op het…

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