Paul Ingenbleek


Paul Ingenbleek is associate professor of marketing. His current work focuses mainly on the role of strategic marketing in sustainable development with a particular interest in developing and emerging markets in Africa, Asia and Latin America.

What can we learn from Ethiopian pastoralists?

When people make their living by herding and raising livestock, this is called pastoralism. This is of great important for many people worldwide. It is a livelihood…

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Is competition detrimental to sustainability?

The consumption of sustainable foods and drinks is becoming common in certain categories. This provides us with an opportunity to study markets that have transformed from merely…

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