Nigel Steenis

Nigel Steenis is PhD candidate in the Marketing and Consumer Behaviour group. He studies consumer preferences and choice for (sustainable) packaging options within the purchase context. The aim of this work is to develop (and empirically test) strategies aimed at increasing consumer choice of more sustainably packaged product options.

Consumer attitudes towards food nanotechnology

Nanotechnology depends on manipulation of matter on a really, really small scale, which allows creation of materials with properties not found elsewhere. Besides high tech,