Nigel Steenis


Nigel Steenis is PhD candidate at the Marketing and Consumer Behaviour group. He studies consumer preferences and choice for (sustainable) packaging options within the purchase context. The aim of his work is to develop (and empirically test) strategies aimed at increasing consumer choice of more sustainably packaged product options.

What do consumer think about eco-friendly packages?

Making product packages more ‘eco-friendly’ is becoming increasingly important. The question is: what do consumers think about that and are they willing to pay a premium for…

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Consumer attitudes towards food nanotechnology

Nanotechnology depends on manipulation of matter on a really, really small scale, which allows creation of materials with properties not found elsewhere. Besides high tech, science fiction…

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