Lenka is PhD student at the Marketing and Consumer Behaviour group. Her project is called ‘The impact of value-based positioning strategies for sustainable products on consumer preferences”. Her research focuses on the marketing of sustainable and animal-friendly products, and the role of consumer emotions herein.
Back in 2012, when I just started looking for an interesting topic for my PhD research, I stumbled across this article in which Joel Makower
Marketing And Consumer Behaviour
The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders. Read More >