Lenka Kopicarova

About

Lenka is PhD student at the Marketing and Consumer Behaviour group. Her project is called 'The impact of value-based positioning strategies for sustainable products on consumer preferences". Her research focuses on the marketing of sustainable and animal-friendly products, and the role of consumer emotions herein.

Is there really no future for sustainable marketing?

Back in 2012, when I just started looking for an interesting topic for my PhD research, I stumbled across this article in which Joel Makower profoundly declares…

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