Joost Pennings


Joost M.E. Pennings is Professor in Finance at Maastricht University, a Professor in Marketing at Maastricht University, The AST professor in Commodity Futures Markets at Wageningen University and Adjunct Professor in the Office for futures & Options Research, Marketing & Decision Sciences Group at the University of Illinois at Urbana-Champaign. Dr Pennings research deals with understanding revealed economic behavior by studying the decision-making behavior of real decision-makers (market participants, consumers, managers etc). Special attention is given to decision-making under risk and uncertainty. The understanding of revealed economic behavior is utilized to advance product development and public policy. The research is quantitative and rooted in economics, finance, management sciences, and psychology theory.

Even in the long term, ‘light’ does not make you slimmer

Offering light varieties of sweets, soft drinks or snacks only leads to over-consumption of these low-calorie products, in the long-term as well. It does not contribute to…

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Understanding producers’ motives for adopting sustainable practices

Why would agricultural producers engage in practices such as conservation, animal welfare, waste management, or organic farming? The literature hints that economic, social, and personal motivations are…

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