Frans Verhees


Frans Verhees is assistant professor at the Marketing and Consumer Behaviour Group. He studies small firms' marketing management in the agricultural sector.

Social competence in small firms

Social competence is the ability to interact with others in a certain position and context to develop, engage in and maintain social networks. Social competencies are crucial…

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Strategy is more important than structure for agricultural cooperatives

A cooperative is a user-owned and controlled business. Well known Dutch cooperatives are FrieslandCampina, FloraHolland and Rabobank. Benefits from the cooperative are derived from using the cooperative…

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