Colin Bos


Colin Bos is PhD student at the Marketing and Consumer Behaviour group. His PhD project contributes to solving the poor dietary habits-problem by identifying and validating consumer segments in terms of their diversity in triggers and barriers towards healthy eating patterns, including food choice motivations.

Equally happy consumers with more healthy vending machine snacks and drinks

Many consumers struggle to make healthy choices, particularly in an environment where tasty, convenient and inexpensive foods are present in abundance. A vending machine is a typical…

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Unhealthy snacking: ready to intervene?

The past few decades, many people have been eating more calories than their bodies are burning. As a result, more and more people are getting overweight or…

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