Colin Bos is PhD student at the Marketing and Consumer Behaviour group. His PhD project contributes to solving the poor dietary habits-problem by identifying and validating consumer segments in terms of their diversity in triggers and barriers towards healthy eating patterns, including food choice motivations.
The past few decades, many people have been eating more calories than their bodies are burning. As a result, more and more people are getting
Marketing And Consumer Behaviour
The Marketing and Consumer Behaviour group of Wageningen University is dedicated to advancing knowledge on downstream and upstream actors within food and agribusiness chains. We see (agricultural) marketing and consumer behaviour as ‘flip-sides’ of the same coin. Our group’s academic research is concerned with consumers and primary producers with active involvement of stakeholders. Read More >