Betina Piqueras Fiszman


Betina's research focuses on the exploration of new ways to understand consumers food preferences and motivations, both explicit and implicit. I investigate these processes by looking into relationships between the sensory characteristics of the product, consumer traits, cognitive and contextual factors, and their combined effect on perception, behaviour, and memorability.

From spiky to spicy!

If you have travelled to a country where you do not understand its language this might be relevant for you! How many times how you entered a…

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My one-week course on Sensory Perception and Consumer Insights

This last July I was pleased to be invited to give a one-week course on Sensory Perception and Consumer Insights. The course was part of the Summer…

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What if consumers are just following their hearts?

The MCB group is exploring exciting new research areas. As a result about one year ago my PhD project started. Its main aim is to find new…

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The speed of wanting a food

Here’s an anecdote many of you might be familiar with. It was 3pm and I was at the office working when my eyes were starting to close….

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