Betina Piqueras Fiszman

Betina’s research focuses on the exploration of new ways to understand consumers food preferences and motivations, both explicit and implicit. I investigate these processes by looking into relationships between the sensory characteristics of the product, consumer traits, cognitive and contextual factors, and their combined effect on perception, behaviour, and memorability.

A helping plate?

Last year I was contacted by HAK. They asked me to collaborate with them in providing an independent research report containing scientific insights (a literature

From spiky to spicy!

If you have travelled to a country where you do not understand its language this might be relevant for you! How many times how you

The speed of wanting a food

Here’s an anecdote many of you might be familiar with. It was 3pm and I was at the office working when my eyes were starting