Andres Trujillo-Barrera


Andres' research deals with understanding the role of risk on marketing strategies in the food industry. He concentrates on three interrelated areas 1- A better understanding of price volatility and its effect on agribusiness supply chains (marketing strategies, performance, industrial organization). 2-Evaluation of risk management instruments (futures, options, insurance, microstructure) 3- Application of new tools to measure and evaluate increased uncertainty. In his approach, he uses a combination of marketing, economics, and finance theory with quantitative research methods.

Understanding producers’ motives for adopting sustainable practices

Why would agricultural producers engage in practices such as conservation, animal welfare, waste management, or organic farming? The literature hints that economic, social, and personal motivations are…

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