Same but different? How consumers categorise plant-based proteins
Would you be surprised to find nuts and beans together with plant-based burgers and soy drinks …
Upcoming conference: Marketing and Consumer Behaviour expanding to the SCORAI and ERSCP communities
Within the domain of consumer behaviour, our Wageningen group of Marketing and Consumer Behaviour has always …
The PRICE of SUSTAINABILITY
How do we cope with the benefits and sacrifices that derive from sustainability? Sustainable food packaging …
Does sunny weather make us poor?
We all know the feeling of waking up early on a warm, cozy morning. The sun …
The power of nostalgia
Nostalgia is rooted in human nature and is a common everyday experience in one’s life. It …
Choose your love and love your choice
All we see on the television is the portrayed perfect love story. Through all the ups …
