Same but different? How consumers categorise plant-based proteins

Would you be surprised to find nuts and beans together with plant-based burgers and soy drinks …

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Upcoming conference: Marketing and Consumer Behaviour expanding to the SCORAI and ERSCP communities

Within the domain of consumer behaviour, our Wageningen group of Marketing and Consumer Behaviour has always …

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The PRICE of SUSTAINABILITY

How do we cope with the benefits and sacrifices that derive from sustainability? Sustainable food packaging …

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Does sunny weather make us poor?

We all know the feeling of waking up early on a warm, cozy morning. The sun …

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The power of nostalgia

Nostalgia is rooted in human nature and is a common everyday experience in one’s life. It …

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Choose your love and love your choice

All we see on the television is the portrayed perfect love story. Through all the ups …

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