Making product packages more ‘eco-friendly’ is becoming increasingly important. The question is: what do consumers think about that and are they willing to pay a premium for Read the full article…
Marketing and Consumer Behaviour
What do consumer think about eco-friendly packages?
Equally happy consumers with more healthy vending machine snacks and drinks
Many consumers struggle to make healthy choices, particularly in an environment where tasty, convenient and inexpensive foods are present in abundance. A vending machine is a typical Read the full article…
From spiky to spicy!
If you have travelled to a country where you do not understand its language this might be relevant for you! How many times how you entered a Read the full article…
If it looks like food, swims like food and quacks likes food, then probably it is food
The search for proteins is on. Innovative ways to use animal derived protein can provide more proteins. In earlier blogposts I have already discussed fairly outlandish animal Read the full article…
Some insects are more equal
Over the last few years the introduction in Europe of entomophagy, or the eating of insects, has received a lot of attention. Much of this work shows Read the full article…
Hoe mooie producten leiden tot ontevreden consumenten
Het ontwerp (design) en de schoonheid van producten is een belangrijke voorspeller van of een product succesvol zal zijn. Keer op keer hebben onderzoeken laten zien dat Read the full article…
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