The search for proteins is on. Innovative ways to use animal derived protein can provide more proteins. In earlier blogposts I have already discussed fairly outlandish animal Read the full article…
Marketing and Consumer Behaviour
If it looks like food, swims like food and quacks likes food, then probably it is food
Some insects are more equal
Over the last few years the introduction in Europe of entomophagy, or the eating of insects, has received a lot of attention. Much of this work shows Read the full article…
Hoe mooie producten leiden tot ontevreden consumenten
Het ontwerp (design) en de schoonheid van producten is een belangrijke voorspeller van of een product succesvol zal zijn. Keer op keer hebben onderzoeken laten zien dat Read the full article…
Where to place the organics?
Have you ever noticed how in some supermarkets the organic products are placed in a separate section of the store, all next to each other, while in Read the full article…
De promotie van imperfecte voedselproducten
Voedselverspilling is een groot probleem. Waar dagelijks bijna een derde tot de helft van al het geproduceerd voedsel in Westerse landen weggegooid wordt, sterven in ontwikkelingslanden mensen Read the full article…
Why crafting not always leads to love: vegetables and children?
What pops up into your mind when thinking about IKEA? Probably words like, furniture, construction kits, assembly, frustration and the well-known IKEA pencils. Many people are familiar Read the full article…
Copyright © 2018 All rights reserved
Top
Ready to stay In the know?
Let us mail you a monthly update on what's happening in the world of marketing and consument behaviour. It's free, it's safe, it's fun to read and it keep you In The Know
Your Information is safe and will never be shared with any third party.