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Marketing and Consumer Behaviour

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When attitudes go to waste

Erica van Herpen | 11 december 2018

Oftentimes people waste products that could still be used, that is, products that still have remaining value left. For instance, they waste food that could still be Read the full article…

What do consumer think about eco-friendly packages?

Nigel Steenis | 18 oktober 2018

Making product packages more ‘eco-friendly’ is becoming increasingly important. The question is: what do consumers think about that and are they willing to pay a premium for Read the full article…

Equally happy consumers with more healthy vending machine snacks and drinks

Ellen van Kleef | 2 oktober 2018

Many consumers struggle to make healthy choices, particularly in an environment where tasty, convenient and inexpensive foods are present in abundance. A vending machine is a typical Read the full article…

From spiky to spicy!

Betina Piqueras Fiszman | 21 augustus 2018

If you have travelled to a country where you do not understand its language this might be relevant for you! How many times how you entered a Read the full article…

If it looks like food, swims like food and quacks likes food, then probably it is food

Arnout Fischer | 8 augustus 2018

The search for proteins is on. Innovative ways to use animal derived protein can provide more proteins. In earlier blogposts I have already discussed fairly outlandish animal Read the full article…

Some insects are more equal

Arnout Fischer | 23 april 2018

Over the last few years the introduction in Europe of entomophagy, or the eating of insects, has received a lot of attention. Much of this work shows Read the full article…

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Marketing And Consumer Behaviour

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When attitudes go to waste
Erica van Herpen | 11 december 2018 | Read the article
What do consumer think about eco-friendly packages?
Nigel Steenis | 18 oktober 2018 | Read the article
Equally happy consumers with more healthy vending machine snacks and drinks
Ellen van Kleef | 2 oktober 2018 | Read the article
From spiky to spicy!
Betina Piqueras Fiszman | 21 augustus 2018 | Read the article
If it looks like food, swims like food and quacks likes food, then probably it is food
Arnout Fischer | 8 augustus 2018 | Read the article
Some insects are more equal
Arnout Fischer | 23 april 2018 | Read the article
Hoe mooie producten leiden tot ontevreden consumenten
Ilona de Hooge | 16 januari 2018 | Read the article
Where to place the organics?
Erica van Herpen | 4 oktober 2017 | Read the article
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  • Categories
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    • Consumer response to new technologies
    • Gift giving
    • Food preferences
    • Healthy food consumption
    • Nudging
    • Sustainable consumption
    • In-store consumer behavior
  • Most Recent
  • Authors
    ▼
    • Arnout Fischer
    • Betina Piqueras Fiszman
    • Ellen van Kleef
    • Hans van Trijp
    • Ilona de Hooge
    • Ivo van der Lans
    • Paul Ingenbleek
    • Erica van Herpen
    • Ynte van Dam
  • About
  • Contact
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