Voedselverspilling is een groot probleem. Waar dagelijks bijna een derde tot de helft van al het geproduceerd voedsel in Westerse landen weggegooid wordt, sterven in ontwikkelingslanden mensen Read the full article…
Marketing and Consumer Behaviour
De promotie van imperfecte voedselproducten
Why crafting not always leads to love: vegetables and children?
What pops up into your mind when thinking about IKEA? Probably words like, furniture, construction kits, assembly, frustration and the well-known IKEA pencils. Many people are familiar Read the full article…
Can bonus packs deceive consumers?
When doing your shopping, you have surely encountered so-called ‘bonus packs’: products in enlarged package sizes, with the extra bit of product for free. The producer offers Read the full article…
Social competence in small firms
Social competence is the ability to interact with others in a certain position and context to develop, engage in and maintain social networks. Social competencies are crucial Read the full article…
Interview met Ilona de Hooge op Verpakkingsprofs
Aankomende donderdag gaat Ilona de Hooge een presentatie houden op de Empack beurs. De titel van haar presentatie is: ”Creating the perfect gift experience with e-commerce packaging Read the full article…
What do consumers consider to be meat?
In our research into how cultured meat fits within the idea of traditional meat we stumbled upon a problem. We did not know what consumers consider to Read the full article…
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