Het ontwerp (design) en de schoonheid van producten is een belangrijke voorspeller van of een product succesvol zal zijn. Keer op keer hebben onderzoeken laten zien dat Read the full article…
Marketing and Consumer Behaviour
Hoe mooie producten leiden tot ontevreden consumenten
Where to place the organics?
Have you ever noticed how in some supermarkets the organic products are placed in a separate section of the store, all next to each other, while in Read the full article…
De promotie van imperfecte voedselproducten
Voedselverspilling is een groot probleem. Waar dagelijks bijna een derde tot de helft van al het geproduceerd voedsel in Westerse landen weggegooid wordt, sterven in ontwikkelingslanden mensen Read the full article…
Why crafting not always leads to love: vegetables and children?
What pops up into your mind when thinking about IKEA? Probably words like, furniture, construction kits, assembly, frustration and the well-known IKEA pencils. Many people are familiar Read the full article…
Can bonus packs deceive consumers?
When doing your shopping, you have surely encountered so-called ‘bonus packs’: products in enlarged package sizes, with the extra bit of product for free. The producer offers Read the full article…
Social competence in small firms
Social competence is the ability to interact with others in a certain position and context to develop, engage in and maintain social networks. Social competencies are crucial Read the full article…
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